PROCEDURE
Motion Graphics
Motion graphics are animated graphic elements that enhance visual communication through movement. They combine text, illustrations, icons, and other visual elements with animation to convey a message in a dynamic and engaging way.
Step 1
Briefing and concept development
To lay a strong foundation, we start with a clear briefing. What is the goal of the animation? Who is the target audience? What atmosphere and style do you want to create? We collect references and create a first storyboard to visualize the ideas.
Stap 2
Script en storyboard
The script is the backbone of the animation. If a voice-over or text is needed, we write it out concisely and clearly. Then we work out a storyboard with sketches of the most important scenes.
Animation production
Step 3
After approval of the script and storyboard, we start with the animation.
We set up the scenes in the program Adobe After Effects. Movement dynamics, transitions and effects are given attention, so that everything feels smooth and natural.
We coordinate the timing with music or voice-over for a perfect rhythm.
Stap 4
Delivery and publication
We deliver the animation in the correct file format and ensure optimal display on the intended platforms.
Fully convinced?
Let me know!
Lemon Tree
Valérie De Schutter
Rietveld 23
2870 Ruisbroek (Antwerp)
Belgium
+32472 21 44 31
BE0644.773.945
0472 21 44 31 / valerie@lemontree.graphics